Context: Meaning is broken down into linguistic meaning, referential meaning, and emotive (or connotative meaning).
Source: Munday, J. (2005) Introducing Transltion Studies Theories and Applications, UK Routledge, p38

Definition: having the power of implying or suggesting something in addition to what is explicit.
(Source: //http://www.dict.cn/search)

Related word: connotation
Eg: The word ‘ professional ’ has connotations of skill and excellence.
a negative connotation
(Source: Longman Dictionary Contemporary English (2005), Person Education Limited)

Remark: As I cannot find the example of ‘connotative’ in both Longman Dictionary and online dictionary, I give the example of ‘connotaion’.