innovation

Word: innovation

Context sentence: This constant change and innovation generates a distinctive kind of social experience which some contemporary sociologists refer to as "the experience of modernity".

Source: //Contemporary British Society,// Nicholas Abercrombie and Alan Warde

Definition: 1. [countable] a new idea, method, or invention eg: recent innovations in English teaching 2. [uncountable] the introduction of new ideas or methods eg: We must encourage innovation if the company is to remain competitive. innovation in We need to encourage innovation in industry. Many people feel bewildered by the speed of technological innovation.